Affiliate marketing Statistics 2022
Affiliate marketing is more prominent and diverse than ever, in fact over 80% of brands use it.
Using data from Similarweb Digital Marketing Intelligence, we’ve rounded up the top affiliate marketing statistics you need to know.
General Marketing Statistics
- 40% of marketers view affiliate marketing as an essential skill to have.
Affiliate marketing accounts for 16% of U.S. eCommerce orders. This makes affiliate marketing one of the four largest sources of eCommerce orders.
-84% of publishers reported that affiliate networks increased their annual revenue by 20%
-83% of marketers use affiliate marketing to increase their brand awareness
-79% of marketers use affiliate marketing to engage their existing customers
Affiliate marketing generates between 5% to 25% of online sales for some of the biggest brands in the world
Amazon Associates, Amazon’s affiliate marketing network, was the world’s biggest network by affiliate number in 2021 with over 900,000 affiliates.
However, Amazon Associates have recently lost popularity after making changes to their payout schedules, making room for their competitors.
ShareASale is Amazon’s strongest affiliate marketing competitor with over 700,000 affiliates
Affiliate Marketing Market Size
The affiliate marketing industry has an estimated value of $12 billion globally.
The U.S. is the largest affiliate marketing country in the world.
The U.S. market holds 39% of the global affiliate market share.
The U.S. is followed by the U.K. with 15% and Germany with 11%.
Spending in the U.S. on affiliate marketing is projected to reach $8.2 billion this year, up from $5.4 billion in 2017
The retail industry had the highest share of affiliate revenue worldwide in 2021
In terms of affiliate marketing programs, the fashion industry also accounts for almost a quarter, with 23.3%
The industry is followed by sports and outdoors, and health and beauty, with 18.2% and 13.8%, respectively
Affiliate Marketing Jobs
There are 2,200 affiliate marketing dedicated groups on LinkedIn
336,000 people have Affiliate Marketing as their job title on LinkedIn
100,000 people have Affiliate Manager as their job title on LinkedIn
Average earnings for an affiliate marketer per country:
In the U.S. the average salary is $72.5K per year.
In France the average salary is €57.6K per year, ($61.6K USD).
In the U.K. the average salary is £41.8K per year, ($52.5K USD).
In Canada the average salary is $59 USD per year, ($47.1K USD).
In Italy the average salary is €36.5K per year, ($39K USD).
Written by:
Arianne Symmes
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